Tjeerd Hoek
(former Microsoft, was Director of User Experience Design for Windows Vista, now Executive Creative Director; Frog Design Seattle, USA)
Tjeerd Hoek is Executive Creative Director at the strategic-creative consultancy frog design. Based in its Seattle studio, Hoek is part of frog's creative leadership team, continuing to develop its expertise in user experience and interaction design for both software, hardware and convergent products, and collaborating with clients in each of frog's nine international locations across the US, Europe, and Asia.
Before joining frog design in May of 2007, Hoek was Design Director at Microsoft Corporation, where he worked on the user experience of some of the most widely used software products, including Microsoft Office, MSN, and Windows Vista. Hoek holds a Master degree Cum Laude in Industrial Design Engineering from Delft University of Technology, in the Netherlands.
Talk abstract:
Provisional title
Virtualization of design expression - showing beauty in interaction.
Today a large number of products are part of the digital world - even if they are physical products, and many have software components that give them their real purpose and value. Often these products serve a wide variety of purposes for people. Changes in technology and new ideas, are enabling new interaction models giving 'the virtual' a sense of reality and persistence, and allowing a new expression of purpose and function through design. More importantly, beauty is often found IN the interaction - in the 'using', almost more so than in static impressions. This is leading to new product design challenges and opportunities. Delivering truly great interaction design, especially for convergent hardware-software products, requires a lot of attention to detail and hard work. Are we designing parts of a product experience, but not looking enough at the details of the interaction in between key moments of usage?
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(c) 2007 Mastermundo.org / Royal Academy of Art [KABK]
