Zachary Jean Paradis
(innovation strategist, experience designer, USA)
Zachary Jean Paradis is an innovation strategist and author working for the human-centered technology firm Sapient. Through the use of his background in design, business, social sciences, and technology, Zachary works wiators and utilize design and design thinking as a strategic asset as manifesth companies to become successful innovted in better products, a flexible process and open culture.
He has worked with start-ups and Fortune 100 companies including clients such as Amazon.com, Citadel Group, Microsoft, Miller Brewing Company, RadioWave, RollingStone, SAP, Unilever, Universal Music Group, Yahoo!, among others. Zachary holds undergraduate degrees in Anthropology and Psychology from the University of Chicago as well as a Master of Design from the IIT Institute of Design.
He recently authored Naked Innovation, a book outlining an interdisciplinary theory and practice for people who do new product and service development. It is set to be published in the first half of 2008. Until then, you can keep up with his ramblings at creativeslant.com.
Talk abstract:
Design isn't about you (the Designer)
What makes a design(er) great? Where do ideas come from? How do art and design relate? Why has Design never been more important?
We are all in love with our own ideas and this is especially so for designers. We want to change the world; we desire to make it beautiful and orderly; we idolize design stars and pine for the objects they create (that unfortunately almost no one uses). In fact, the best designs and designers are those who fluidly create solutions which match the context of a problem and don't just reflect inspiration, intuition, or opinion. It's time to step away from your computer, travel out of your studio, and extend your skill set beyond the discipline of design.
In this talk, Zachary will introduce a new perspective on the definition of 'design' and the Balanced Breakthrough Model for product and service development. This simple but useful model acts as both a heuristic and a generator allowing designers to achieve a 'balanced' perspective on their work before they start designing. By understanding the people who relate to a problem, the dynamics of a competitive market, and key trends in relevant technology, we can design solutions which transform people's lives and reflect a more fundamental (if not always aesthetic) elegance.
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(c) 2007 Mastermundo.org / Royal Academy of Art [KABK]
